Kevin Sobels Wines was started after Kevin and Margaret sold their winery along McDonalds Road in Pokolbin in 1991. A 56 acre property with 21 acres of established vines was offered to them by the owner Mrs Ross Jones June 1991. A deposit was paid in September and the purchase was completed after they formed a company with the help of a few friends in February 1992. Before the winery building started they ran a local hotel for 6 months before taking on the management of a motel in Raymond Terrace. The wine making equipment that was not included in the McDonald Road winery sale was removed and located in a local winery where the wines from the vineyard were made. Building started in September 1993 and the first stage was built by Kevin and his friend Graham Walker, the sales doors opened in April 1994. By 1996 the whole wine making facility was complete so that all the wines could be made and bottled on site. As the company expanded, new equipment and storage facilities have been added making it a very modern small but complete wine making facility. The company is one of the few in the Hunter Valley that actually make and age every wine under their label from grapes that they grow or purchased from other growers in the Hunter Valley and is one of only 8 wineries that have a bottling line.
Whilst Margaret, Jason and Kevin are the 3 principal working Sobels, two other important people to the company are Mandy Maxwell and Harvey Philips who help keep the operation growing. Kevin has stepped aside to allow Jason to assume the wine making role and the maintenance of the vineyard , Margaret watches over Kevin, the finances and the gardens, Harvey is the bottling line king and together with Jason looks after the maintenance of the vineyard, Mandy manages the cellar door and the Wine Club and 7 different people work as casuals when needed.
Very little is sold to retail outlets with sales mainly coming from the Wine Club, Cellar door and Exports to mainland China and now Taiwan. Whilst the winery is known for its wine it is also known as “the winery with the big St Bernard dog Archie” and the winery that hosts “Handmade in the Hunter” markets twice a month.